Lincoln Mercury
Lincoln Mercury song specific to the Lincoln -Mercury "wish list sale" ad - not Milkyway or Major Tom but thanks for those .? I don't know if this is what you want, but I think it's "Burning Fo...
Lincoln Mercury
Mkt Concept is a Lincoln Reality
Fans of the Lincoln automotive brand have reason to be happy as parent Ford Motor Company seems committed to rejuvenating the once august luxury make. In recent years Lincoln has left the luxury car fold, selling near-luxury versions of various Ford and Mercury brand vehicles.
Lincoln Sales Increase For 2007
In 2007, Lincoln sales rose by 9% bucking a decade long slide that saw rival Cadillac outsell Lincoln by more than 2 to 1. At one time, the brands were fighting tooth and nail for American luxury leadership, a position Lincoln began to surrender in the 1990s.
Like other people who follow automotive trends, I’ve been a critic of Ford for neglecting Lincoln, letting the brand slide and losing customers to Lexus, Cadillac, BMW, and Mercedes to name a few.
Enter the MKS
Killing off the Continental seemed to fuel Lincoln’s downward spiral as was neglecting the Town Car and failing to make the midsize LS a true world-class luxury car while pouring money into shoring up Jaguar and Land Rover. With Jaguar and LandRover slated to sell to Tata Motors this Spring, new cars such as the MKS sedan demonstrates that Ford is serious about Lincoln. The MKS will debut this summer and will become the brand’s flagship sedan though the Town Car will continue to be produced for the limo fleet.
What Is The MKT?
The MKT is a large, crossover vehicle that made its concept debut at this year’s Detroit Auto Show (NAIAS). I happened to be in the Motor City attending the show and got a glimpse of the car. Other than what I find to be a hideous grille, the MKT represents a bold direction for Lincoln, a vehicle which could keep buyers from leaving Lincoln’s showroom.
The concept MKT was a two row crossover, but The Detroit News is reporting that a third row will be added to position the Lincoln against similar vehicles from Infiniti and BMW.
What About Mercury?
The MKT and MKS could revive the Lincoln brand, though I personally detest the nomenclature used to identify each model — I cannot remember that the MKZ is the Fusion-based sedan, though the MKX is the current crossover in the fleet. Don’t ask me to name the Lincoln truck!
As far as branding goes, Ford needs to do something with Mercury, an automotive make that is probably much more damaged than Lincoln. Mercury desperately needs its own identity as the current line up features nothing but rebadged Fords. Young buyer, who are the future consumers automotive manufacturers need to reach, have no reason to consider Mercury right now.
At least one defining model would help bolster Mercury’s image, but with Ford concentrating on Lincoln, don’t wait around for similar help for Mercury.
About the Author
Matthew C. Keegan is a freelance writer who resides in Cary, North Carolina. Matt provides magazine, web content, and article writing services to clients all over the world serving the automotive, human interest, and business communities. If you are looking for quality performance parts for your vehicles, then consider Lincoln Town Car headlights and Lincoln Town Car lamdo doors, products which are available to you at discount prices.