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The Twelve Pillars Of Marketing Your Personal Training Business
The number one question I get Asked fitness business as a coach is, "how do I Attract more clients into my personal training business? "There is no easy answer or one right way to do marketing. It Takes a Wide Variety of Activities and strategies in order to Attract New Customers Into Your Business. These Activities What I call are the Twelve Pillars of Marketing and They Are;
1) Events
2) Promotions
3) Media
4) Conferences / Trade Shows
5) Advertising
6) Community
7) Networking
Writing
9) Flyers
10) Partnerships
11) Website
12) Consistency!
Here's an example of how you Can Work With The Twelve Pillars. First start with an Objective. Are you looking to add five more clients to your practice, market a new program or Have more people sign up for your bootcamp? Once you chose your Objectives for your marketing decides Who is your target market. Then IDENTIFY Offering unique and your message and finally Apply The Twelve Pillars When marketing your event. Let's use the example of marketing a boot camp program and Apply the steps and the Pillars.
Steps to marketing your program.
Step One: Identify Your Objective
Step Two: Identify your target market
Step Three: Identify your message
Step Four: Discover your unique Offering
Step Five: Use the Twelve Pillars to market the program
Applying the Twelve Pillars
Event:
Bootcamp
Promotion:
Bring a Friend and Receive 50% off the cost of registration.
Media:
Partial Proceeds from the camp will be donated to charity for kids XXX.
Conferences:
Not application to this event
Trade show:
Not to this application event
Community:
This Could be wrapped up in how you message the bootcamp. For example, let's get in Our Community tip top shape.
Networking:
Eleven IDENTIFY you target your market, seek out networking groups so That You can talk about the program.
Writing:
Write an article for your local newspaper or trade publication about the Benefits of Exercising in a group setting.
Flyers:
Chose Business or locations in the area Where You Will Be Offering the bootcamp class and post your flyers.
Partnerships:
When Those you are at Businesses see if there's an Opportunity to create a partnership with them. For example, go to a local running store and offer to bring your bootcamp by for a quick after-class show assessment.
Website:
Promote your website on the bootcamp. Use lots of photos, testimonials and quick blurbs about the bootcamp. Speak about Benefits and results.
The Consider last pillar to is consistency. It's the most important pillar anchors and One That Any of your marketing efforts. Consistency Without You Have not focus or direction and see the result Will Not of your efforts pay off.
Using the Twelve Pillars of Powerful marketing is a marketing tool to spread your message and get the word out about your services. Refer back to it everytime you think about marketing your business. Develop a marketing calendar to keep you on track. Put this calendar in an area Where you will see it everyday. If you follow These guidelines I know you will be Truly Successful in your efforts.
About the Author
Donna Hutchinson is the author of the How To Guide to Starting Your Own Personal Training Business.She is an international speaker presenting on customer service and marketing. Donna is a fitness business coach helping industry professionals to start and grow their businesses.
www.edgefit.ca