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Sequoia Tacoma
Motoring News: Accelerated Problems For Toyota
Toyota are tackling the difficult task of facing the truth and taking responsibility for the two vehicle defect recalls they have been hit with this year. “Both recall campaigns address conditions related to the accelerator pedal” reports Toyota.com, with the first issue being referred to as “Floor Mat Entrapment” and the second simply called “Pedal”. There are many dangers motorists need to be alert to whilst driving, but having the risk of the accelerator or brake pedal getting stuck shouldn't be one of them.
The BBC suggests that “having already lost most of their friends, both within the motor industry and outside, over Toyota's recall of cars with faulty accelerator or brake pedals – the crisis has now moved to the geopolitical stage”. Toyota have focused all their efforts on trying to fix the problems, which have been said to of been caused by wanting too much too soon, and possibly cutting corners in order to get new cars released before they have had all security checks carried out. By reportedly repairing “up to 50,000 vehicles a day” and extending their working hours in order to get the job done as soon as possible, Toyota have definitely proved that they are trying to get the problems fixed as soon as possible.
Many of Toyota's models have been affected in the recall, with five well-known 4x4s adding to the list. The Toyota Highlander, RAV 4, Sequoia, Tundra and Tacoma are just some of the models currently affected, and ConsumerAffairs.com has reported that “the Tacoma is putting a big dent in American truck sales but it's also putting a big ugly dent in Toyota's reputation”.
A tarnished reputation can take a long time to re-build but the Japanese Government have warned Toyota to “take safety defects more seriously” and warned management against “rash decisions”, leading Toyota to state that “the safety of our customers is our top priority, we are doing everything we can to deliver a speedy and thorough solution to the issue with minimum inconvenience”.
With more than 180,000 vehicles affected, having been confirmed by the DVLA, there are concerns about “consumers developing a new level of scepticism about Japanese firms' supposed superior quality”, reports BBC news. Toyota however would like to reassure its customers that the pedal related issues only occur in very rare circumstances and that the recall action is a “precautionary measure”.
Although Toyota's reputation could be effected for years, Toyota Motor President Akio Toyoda has assured existing and potential customers that “when we do make omissions or mistakes, we always make repairs, correct matters and replace the faulty parts”.
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